Zomato CEO Deepinder Goyal recently appeared on The Great Indian Kapil Show, where he shared some amusing insights behind the company’s marketing strategies, adding to the laughter of the audience.
The Zomato app’s playful and flirtatious notifications have often left users laughing, going viral on multiple occasions. Interestingly, some of these notifications were originally messages from Goyal to his wife, Gia, who was also present on the show, alongside Narayana Murthy and Sudha Murthy.
Kapil Sharma remarked, “The notifications from your company are so flirtatious. It feels like a conversation between a girlfriend and boyfriend,” and even displayed a few examples, prompting laughter from both the audience and Narayana Murthy.
Kapil then playfully asked Deepinder, “Were these messages meant for your wife Gia but accidentally sent to the app users?”
To this, Goyal responded, “Yes, a few times I typed messages for Gia thinking I’d send her a nice note, but it ended up as a notification for users instead. But not too often. Let me explain. Our marketing team is very young and they have no formal background in marketing. They’re just passionate.”
He continued, detailing how the unique approach started. “One day, I told the team to build a personal relationship with the customer. Even I didn’t fully understand what that meant at the time. I don’t come from a marketing background, but I had read a book that suggested creating relationships with customers, so I conveyed that to the team. They took me seriously.”
This appearance on The Great Indian Kapil Show followed Goyal’s recent announcement that he would not be returning as a judge on Shark Tank India. His decision was influenced by Swiggy’s sponsorship of the fourth season, which led him to step away due to competition concerns.
