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Abhirup Datta becomes the CEO at Dentsu India-Sokrati

Dentsu India has made significant leadership changes to increase its performance marketing skills. In addition to his current role

Abhirup Datta becomes the CEO at Dentsu India-Sokrati

Dentsu India has made significant leadership changes to increase its performance marketing skills. In addition to his current role as CEO of Performance Practice, Abhirup Datta was recently appointed CEO of Sokrati. He plans to report to the South Korean CEO at Dentsu.

Datta will concentrate on growing Sokrati’s presence and solidifying its position as a leader in the sector. Prajaktta Gosavi, head of Dentsu India’s performance delivery practice, has also been tasked with overseeing the delivery of integrated solutions for the performance practice across Sokrati, iProspect, Carat, and Dentsu X. 

Gosavi will work closely with Dentsu leadership to improve operational excellence, expedite procedures, and guarantee that clients receive flawless deliveries. He will report to Bhasker Jaiswal.

With more than six years working with Dentsu India, Gosavi had an essential part in developing integrated client solutions in the media and marketing technology domains. Later, she assumed charge of overseeing Media, CXM, and Sokrati’s personnel and procedures integration, which enabled the network’s new organizational structure.

“Abhirup has continuously shown exceptional leadership and has been instrumental in driving transformative growth in the performance practice in his previous stints,” stated Anita Kotwani, CEO-Media, South Asia, Dentsu. By leading innovative solutions that improve our Performance Marketing 2.0 narrative with cutting-edge ideas and innovative products that provide us with a competitive edge, he has already begun to make an impact at Sokrati. We are equally excited that Prajaktta has accepted her new role. 

She demonstrated her talent for combining client solutions, reducing delivery, and promoting seamless interactions throughout our performance marketing ecosystem.

“I’m thrilled to be taking on the role of CEO, Sokrati, and I appreciate Dentsu India’s trust,” said Datta. 

This is an opportunity in digital marketing to bring cutting-edge Performance 2.0 solutions to drive the company vision. I completely agree with Dentsu’s customer-focused strategy, and I’m excited to work with top industry players to advance Sokrati’s expansion. We are in a strong position to provide outstanding client outcomes and create a significant, impactful future now that the algorithmic era has arrived.

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