Fabien Costa, Executive Vice President of Sales, Marketing, and Customer Experience at Groupe Barrière, brings a wealth of expertise in telecommunications and consumer brand strategies to the luxury hospitality group.
Costa began his career in 1999 as a sales engineer at SFR, steadily advancing within the company. By 2011, he became the commercial director for Southern France. In 2013, he shifted to operations, assuming the role of director of operations for SFR’s telecom division. In 2021, Costa joined Altice France’s Executive Committee as consumer executive director, overseeing B2C operations for SFR, RED, and MVNO brands.
With over two decades in telecommunications, Costa has developed a deep understanding of marketing, sales channels, and customer service strategies. His extensive experience will support his role at Groupe Barrière, where he aims to drive customer engagement, enhance the overall experience, and ensure sales and marketing efforts align with the group’s brand identity.
Costa holds a degree in Telecommunications Engineering and a Master’s in International Business Strategy and Engineering from ESSEC Business School.
His appointment is a strategic decision for Groupe Barrière as it looks to strengthen its market position and customer relationships in the luxury sector by leveraging his experience in consumer-oriented industries.
Fabien Costa reveals the seven key secrets to his career success:
1. Stay customer-centric
A successful hospitality business is always centered around the customer. Prioritizing their experience, satisfaction, and loyalty is essential to long-term success.
2. Le bon Dieu est dans le détail (God is in the detail)
Excellence often lies in the smallest details. Whether it’s the presentation of a dish or the ambiance of a space, careful attention to every element creates lasting impressions.
3. Align your team with your vision
When a team understands and shares the vision of the brand, they become a powerful force. Alignment with the brand’s strategy ensures a consistent and exceptional guest experience.
4. Observe the competition
The hospitality industry is constantly evolving. Keeping an eye on competitors helps refine your approach and ensures you stay ahead in the market.
5. Happy team, happy customer
A motivated and engaged team is crucial for delivering exceptional service. A strong team culture directly contributes to unforgettable customer experiences.
6. Let data and innovation guide you
In today’s fast-paced environment, relying solely on intuition is not enough. Data-driven insights and innovation are key to making informed decisions and ensuring long-term success.
7. Never say it can’t be done
Challenges often lead to breakthroughs. With creativity, persistence, and the right mindset, even the most ambitious goals can be achieved.
