Ola CEO Bhavish Aggarwal to Start Hiring Top Talent from IIT Bombay and IISc

Ola CEO Bhavish Aggarwal is actively engaging with fresh talent by visiting India’s leading educational institutions. In a recent tweet, Aggarwal announced his recruitment efforts at prestigious institutes like IISc, IIMs, ISB, IIT Madras, IIT Delhi, and soon, IIT Bombay. He expressed his excitement about meeting young talent and exploring opportunities to bring them on board.

This initiative is part of a growing trend among CEOs, including Zomato’s Deepinder Goyal, who are leveraging social media to attract talent. Goyal’s unique hiring process for a Chief of Staff role, which recently gained widespread attention, exemplifies this trend.

Aggarwal’s approach is gaining traction among tech leaders who are focused on drawing in top talent while presenting their companies as innovative and dynamic places to work. As Ola expands into electric vehicles and mobility solutions, the company requires highly skilled professionals, making these campus visits both recruitment drives and branding exercises.

Social media plays a vital role in these recruitment campaigns. Goyal’s viral job listing for a Chief of Staff position, despite a ₹20 lakh first-year salary, attracted over 10,000 applications. CEOs like Aggarwal and Goyal are using these platforms to humanize the hiring process and connect directly with potential employees.

Aggarwal and Goyal’s actions highlight a shift in recruitment strategies. CEOs are taking a more hands-on approach to hiring, offering a glimpse into their company’s vision and leadership. This not only attracts top talent but also elevates their organization’s reputation as a sought-after workplace.

While Aggarwal focuses on premier educational institutions, Goyal seeks individuals with a hunger for growth, regardless of their experience. These efforts demonstrate how Indian companies are modernizing their recruitment practices to stay competitive.

As Aggarwal continues his campus visits and Goyal reviews applications, it is clear that India’s top CEOs are reshaping talent scouting by combining personal interaction with the power of social media. Whether this strategy will prove more effective than traditional methods remains to be seen, but it’s already having a significant impact on the recruitment landscape.